Mystery shopping research

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Mystery shopping research is carried out by specially trained professionals, who create the impression of ordinary customers.

 In the United States, there is no even the smallest shop that would not use Mystery Shopping services to ensure the quality of service.

BENEFITS FOR YOU

Growth of sales

Evaluation of staff

Better quality of customer service

BENEFITS FOR YOU

Growth of sales

Evaluation of staf

Better quality of customer service

METHODOLOGY

A

Mystery shopping research is carried out by specially trained professionals, who create the impression of ordinary customers.

Their work involves visits in the target location, the use of services provided, consultations and close monitoring of the work of staff.

B
C

After the visit in the target location, the mystery consumer evaluates the level of services provided by surveyed persons, describing experience of own visit and drawing up a special report.

During the research, it is recorded whether the staff serves the clients based on the service standard of the company and whether it creates the added value for the company.

D

USE OF THE RESEARCH

To find out the skills of staff, to assess the quality of work process, to explore specific products.

To analyse the situation of competitors.

To highlight the differences between the company studied and the service level of competitors.

RESEARCH METHODS

To find out the skills of staff, to assess the quality of work process, to explore specific products.

To analyse the situation of competitors.

To highlight the differences between the company studied and the service level of competitors.

SUBMISSION OF RESULTS

Objective research results are presented in a special report, which describes the visit-related experience of mystery consumer and evaluation of the quality.

The results can also include the subjective opinion of mystery consumer, which indicates emotions, experiences and an atmosphere created by service staff during the situation.

The client has the report of research result analysis prepared that is reflected by different angles – SWOT and TOWS analysis is prepared.

Objective survey results are presented in a special report, which describes the visit-related experience of mystery consumer and evaluation of the quality.

The results can also include the subjective opinion of mystery consumer, which indicates emotions, experiences and an atmosphere created by service staff during the situation.

The client has the report of research result analysis prepared that is reflected by different angles – SWOT and TOWS analysis is prepared.

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