Market research
We understand that accurate and quality information is essential for successful business development,
which is why we help companies make informed decisions based on responsibly collected data on consumer behaviour, motivation, and other aspects.
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Thank you customers
Benefits of market
research
We will work directly with your company to understand your needs, situation, and desired outcomes. Based on this information, we will select the most appropriate market research methods and review the collected data with you upon completion.
- Our market research services cover Lithuania, Latvia, and Estonia, and
- we can collect surveys in Lithuanian, English, and Russian
- using cutting-edge CATI, CAPI, and CAWI methods.
- Our services are available to both private businesses and the public sector
- We can collect up to 2,500 replies from correspondents in just one week.
A process leading to results
Together with the Customer, we plan, execute and discuss the data collected during the research
1. Meeting
2. Plan preparation
3. Conducting the survey
4. Report
Data collection methods
Telephone interview (CATI)
A method of data collection in which the respondent interacts directly with the interviewer and answers a series of questions prepared in advance and agreed with the Customer. Closed questions are the most common. This method is a quick way to obtain concentrated information and is very reliable because the telephone conversation is recorded. This ensures the quality and objectivity of the study
Online survey (CAWI)
The method of data collection involves direct interaction between the interviewer and the respondent, where the respondent answers a set of pre-prepared questions agreed upon with the Customer. Such a questionnaire can be quite comprehensive. The main advantages of an online survey are the relatively quick ability to collect a large number of responses. Questions can be submitted not only in text, but also in visual, audio and video formats – all this allows the respondent to convey information in various formats. Flexibility is available between closed-ended (selected people) and open-ended (random people) survey types.
Live survey (CAWI)
Another method is online surveys (CAWI), where the respondent completes an online questionnaire agreed upon with the Customer. This method can be used to conduct a nationwide survey and ensure the collection of representative data by geographic area and demographic distribution of respondents by gender, age or other criteria. The CAPI approach is flexible and adaptable to a wide range of research purposes.
Trustworthy numbers
Studies
customers
team
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We firmly believe that a successful long-term partnership can start with something as simple as a cup of coffee.
Who are we.
Our team is dedicated to helping you uncover new business opportunities and providing guidance on ways to enhance your operations.
Frequently asked questions
Market research is most useful when data-driven decisions are needed for corporate management or decision-making. The study evaluates market factors and identifies potential risks. Market research is most useful when you need an accurate picture of the market in which your company operates or plans to operate.
The application of market research ranges from solving business issues to gathering the necessary data. In all cases, market research should help to understand the overall market situation or provide data for planning decisions within the company.
The first step is to identify the need. Once we have discussed your market research needs and goals, we will begin to structure the research, choose the best data collection method, and prepare the questionnaire.
The choice of data collection method can be complex. It depends on factors such as the study’s purpose and the target audience. During our consultation, we will work together to determine the most appropriate method for your project based on these factors.
Our experience has shown that these two factors play a critical role in selecting the most effective data collection method. the purpose of the study and the audience to be surveyed.
Sounds complicated? Don’t be afraid. Get in touch with us for a complimentary initial consultation, where we can provide answers to your questions and help alleviate any uncertainties you may have.